VISUAL BRANDING FOR A NEW
PURPOSE-BUILT OFFICE BUILDING
Exterior signage and frosted window graphics
Hudgell Solicitors is a leading firm of solicitors which specialises in a range of personal injury legal services. When they moved to a new purpose-built office in the up and coming Humber Street area in the heart of Hull’s Fruit Market, we added the finishing touches.
This project involved visually branding the building and producing and installing two large exterior signs. Based in a high footfall area and with large glass windows on the ground floor, frosted graphics were also needed.
Designs Creative Team Leader Chris came up with a concept which reflects notable structures nearby, such as The Deep aquarium and tidal barrier. “The design was based on the surrounding area and was created to complement the view from within the office space,” he said.
“The angular lines of The Deep building and the straight lines of the Hull tidal barrier played a big part in the design.” “Elements from both buildings were taken and developed into a design that created some privacy to the offices whilst keeping the amazing views of the iconic Hull landmarks.”
The installation was challenging due to the central location so we organised and implemented traffic control due to allow specialist machine access safely and efficiently. The result is a stylish aesthetic which works with the location, making the building instantly recognisable.
See how the frosted window graphics were applied in the video below.