When sitting down with the client to discuss what was required, we looked at what was on their current fleet of vehicles. It was clear after the initial conversation that they wanted to freshen things up a little and the arrival of their Ford Ranger gave them the opportunity to do just that.
James from Yorkshire Tree Surgery met with Chris our design team leader and discussed what he was looking for. We went to work on the logo, keeping the core elements familiar but making them a little more dynamic. The font was updated to give equal emphasis to the Tree Surgery element and delivery a clear brand message.
Once the revised design and logo was approved, we got to work templating the Ford Ranger to ensure a perfect fit for the new vehicle branding. We digitally printed the new graphics and site safe reflective vehicle markings incorporating chapter 8 chevrons for the rear of the vehicle.
We have since designed new business cards for Yorkshire Tree Surgery and look forward to working on their next vehicle.
If you have any fleet livery or one of vehicle branding requirements, speak to the team Here at Designs. We're happy to offer any help or advice we can to help you with your next vehicle livery project.