MKM Stadium rebrand for Hull City AFC & Hull FC
In May 2021 Designs were honoured to be asked to rebrand one of the most well know buildings in Hull. Opened in December 2002 the KCOM stadium has become home to Hull City AFC and Hull FC. Hosting some of the biggest names in the respective sports of Football and Rugby League.
MKM Building Supplies, long term supporters of sport in the city of Hull jumped at the opportunity to acquire the stadium naming rights when the KCOM agreement expired. And so became the the MKM Stadium.
Timings were tight and absolute discretion was essential to allow MKM and the professional sports teams and the Stadium Management Company the opportunity to announce the new agreement when the time was right.
To speak to a member of our team about your stadia branding requirements call us on 01482 787713 or email email@example.com
Working closely with the team at MKM, we were able to plan the project from artwork concepts and visuals to final installation. Timings were crucial, we only had a narrow timeframe to get the entire stadium rebranded to maximise the opportunity to promote the name change, and have it ready for the Hull FC home game scheduled for July 5th.
We were able to draw on almost 30 years of experience in the sports stadia rebranding field and the in depth knowledge we had from previous work on the stadium to put a precise timeline in place.
The earliest we could commence installation of the new signage was the 28th June, this gave us just seven days, including the weekend to complete the work before the next Hull FC home game.
Anything and everything that carried the KCOM branding needed replacing, including the hoarding that runs around the tiers of the stadium bowl, external signage, banners, wayfinding signs, reception signage, hospitality area signage, car parking signs and entrance welcome signs.
Once artwork was approved, our team worked extremely hard to keep the printers and print finishing equipment operating 7 days a week to meet the installation window.
This was a huge project for us in a very demanding time frame, as always our team took it all in their stride and produced a project we can justifiably be proud of.
The work involved started with our in house survey & artwork teams preparing the graphic files, before producing over 650 printed signs comprising of:
- 570 sqm of Digitally Printed ACM Board
- 160 sqm Digitally Printed Foamex
- 1,200 sqm digitally printed PVC
- Over 1,000 hours in Prepress, Production and Installation
If you would like any further information on how Designs can help you with any venue/stadium branding requirements, no matter how big or small, call one of our experts on 01482 787713 or email firstname.lastname@example.org